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It’s no secret that higher education institutions are investing heavily in dynamic and sophisticated student recruitment campaigns. But budgets can only stretch so far. With the broad communication needs that each school has, social media can be an excellent way to optimize your recruiting budget. Why social media? As we...

While business majors have long topped the list of the most popular degrees nationwide, the last few years have also seen a rise in the popularity of business minors. Schools like the University of Nebraska at Lincoln, the University of Arizona, and the Â鶹¹ÙÍø all report their...

How corporate giants are disrupting higher ed. A slew of megawatt companies from Starbucks to Chipotle to Disney have joined a growing trend of employers expanding their tuition-assistance benefits to provide low-cost pathways to education for working adults. Take Walmart. Almost two years ago, the retail giant began offering a...

Recruiting international students is one of the most important steps universities can take to help foster the diverse learning environment needed to better prepare future leaders for today’s global marketplace. At business schools in particular, these students bring diverse perspectives and new ideas to the table that can often translate...

How to set them up for success For faculty members making a transition to academic leadership, inadequate preparation, unrealistic expectations and an increased workload can set them up for mediocrity. Yet, the role of department chair is one of the most critical in higher education: It’s been estimated that 80%...

Strategies to get ahead of the curve Although the economy is currently robust, many economists are forecasting a downturn—possibly a recession—within the next couple of years. Data shows that Americans are already preparing for the worst , and many feel unprepared and financially insecure in the face of an impending...

We all know that students need exposure to diverse role models and perspectives in order to succeed in multicultural America and the global community. So why are the majority of full-time professors still white males? “According to AACSB data, men still outnumber women at every rank and in every business...

Despite challenging obstacles and international travel restrictions during the COVID-19 pandemic, business schools across the country have remained committed to going global. Using this difficult time to innovate and evolve, schools are thinking creatively about what a global business education can look like—and why it's a vital component to the...