Published: March 29, 2018

Associate Professor of Marketing and Psychology at Leeds School of Business Peter McGrawÌýsat down for a one-on-one chat about April Fools' Day for theÌýCU Â鶹¹ÙÍø Lab R.A.T.S. podcast.

McGraw, who directs the Humor Research Lab at CU Â鶹¹ÙÍø,Ìýreflected on the darker history of the holiday and shared his theory for what makes something funny.

Peter McGraw

Peter McGraw