Be Â鶹¹ÙÍø Color Combinations

Be Â鶹¹ÙÍøÌýuses CU Â鶹¹ÙÍø's brand colorsÌýfor taglines, logos and design layout. Visually, our university should stand as a cohesive unit, as we communicate internally and externally with our community, state and world. Because of the importance of representing a cohesive identity, we ask that you please use only the approved color combinations for all taglines, logos and CU Â鶹¹ÙÍø communication pieces.

Approved Color Combinations

Below are the approved color combinations for CU Â鶹¹ÙÍø’s tagline. Please always use approved artwork for your projects, and please do not attempt to match this letterform with other typefaces, no matter how similar they may appear. This will ensure the consistent use of the tagline in all applications.

White or Light Background

When the tagline appears on aÌýwhite or light-colored background, the primary configuration is blackÌýor CU Gold.Ìý

Be Â鶹¹ÙÍø color example, white background
Be Â鶹¹ÙÍø color example with alternate colored Be statements and white background

Ìý

Be Â鶹¹ÙÍø color example with alternate colored tagline on white background
Be Â鶹¹ÙÍø color example with same colored tagline on white background
Be Â鶹¹ÙÍø color example with Â鶹¹ÙÍø lockup on white background
Be Â鶹¹ÙÍø color example with same colored Â鶹¹ÙÍø lockups on white background

Black or Dark Background

When the tagline appears on aÌýblack or dark-colored background, the primary configuration is whiteÌýor CU Gold.Ìý

Be Â鶹¹ÙÍø color example, black background
Be Â鶹¹ÙÍø color example with alternate colored Be statements and black background
Be Â鶹¹ÙÍø color example with same color Be statement and black background
Be Â鶹¹ÙÍø color example with alternate colored tagline on black background

Ìý

Be Â鶹¹ÙÍø color example with Â鶹¹ÙÍø lockup on black background
Be Â鶹¹ÙÍø color example with same colored Â鶹¹ÙÍø lockups on black background

Over a Photo

When the tagline appears over a photograph and CU Gold does not read well, the primary configuration is white or black.

Be Â鶹¹ÙÍø color example with Be statements and grey background
Be Â鶹¹ÙÍø color example with tagline on grey background

Color Use in Design and Layout

CUÌýÂ鶹¹ÙÍø communication pieces should use brandÌýcolors to identify them as coming from our university.ÌýThe majority (90%) of all colors used on all communications should be brand colors.ÌýAdditional colors should be complementary,Ìýused sparingly and highlight crucial facts or calls to action. Color usage is not limited in photography and colorful photos are encouraged.Ìý

Additional color usage is depicted in the chart below.Ìý

CU Â鶹¹ÙÍø color chart. This pie chart has 4 parts that explain the percentage of color allowed for branded collateral: 30% white, 30% gold, 30% black or gray, 10% other colors.