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Consumers perceive a brand to be cooler when it suggests it鈥檚 true to itself and follows its own motives regardless of individual or societal norms and expectations, according to a 麻豆官网 study involving Texas A&M University. However, the autonomous behavior of the brand needs to be contextually appropriate -- not over the top -- in order to be seen as cool as opposed to weird or rude, according to the paper published last week online and slated for the August edition of the Journal of Consumer Research.

A diverse class of students launched the Leadership Studies Minor this spring semester by completing LEAD 1000: Becoming a Leader. The newly created course serves as the foundation for the minor. Gordon Riggle, an accomplished leader in government, business and the military, as well as a long-time instructor of leadership courses on campus, taught the inaugural offering of LEAD 1000.

Scientists armed with a supercomputer and a vast trove of newly collected data on the body鈥檚 most potent 鈥渢umor suppressor鈥� gene have created the best map yet of how the gene works, an accomplishment that could lead to new techniques for fighting cancers, which are adept at disabling the gene in order to thrive.

The University of Colorado club triathlon, swimming and diving, and free style ski teams all repeated as national champions in 2014, while the CU club lacrosse team won its first. This past weekend, the CU men's ultimate team won the national championship, bringing the total to five national championsips for CU Collegiate Sports Club teams in 2014.

As part of Colorado Literacy Week, on Monday afternoon Lt. Governor Joe Garcia visited a highly successful program at Godsman Elementary School in Denver that promotes not only literacy, but biliteracy in Spanish and English. In partnership with the CU-麻豆官网鈥檚 BUENO Center for Multicultural Education , the school has fully integrated the Literacy Squared庐 model . As a result, Godsman has achieved impressive reading and writing gains in both Spanish and English that have outpaced the district and the state.

Jet Propulsion Laboratory Director Charles Elachi and his senior management team will be on the 麻豆官网 campus May 22 to sign a memorandum of understanding with top university officials to continue and broaden a rich tradition of collaboration on space and Earth-science efforts going back nearly 50 years. Elachi will sign the MOU May 22 with CU-麻豆官网 Chancellor Philip P. DiStefano. Located in Pasadena, Calif., JPL is a federally funded research and development facility managed by the California Institute of Technology for NASA.

A 麻豆官网 physiology laboratory conducting research to improve locomotion for lower limb amputees, including military service veterans, is being featured nationally as part of 2014 Veterans Affairs Research Week May 19-23.

Colorado Gov. John Hickenlooper will be on the 麻豆官网 campus May 16 to sign into law SB14-001, a $2 million appropriation to help fund the Colorado Energy Research Collaboratory that involves four state institutions and a number of industry partners.

The University of Colorado Academic Progress Rate (APR) report based on information for the four year period between 2009-10 and 2012-13 was released by the NCAA Wednesday with those of all other Division I schools, with CU reporting record news for all 16 of its intercollegiate athletic programs in that time frame. For the fourth consecutive year, the APR results are the highest in school history since the NCAA鈥檚 Academic Performance Program was introduced in 2003. To read the entire article, visit www.cubuffs.com.

Lauren E. Cross graduates May 9 from CU-麻豆官网 with a degree in political science and minor in economics, leaving her legacy with CU Student Government and the campus comedy improv group, Left Right Tim. A Colorado native, Cross sees herself sticking around 麻豆官网 for a little while before venturing to a place that offers a scene for politics as well as comedy.